Bergeron is the director of the Executive MBA in financial
services at the University of Quebec in Montreal. He started his
career as a financial advisor, and has facilitated over 1000
conferences, seminars and courses to more than 50 financial
institutions in 12 countries.
Jasmin Bergeron obtained his Ph.D. in Business Administration,
majoring in Marketing from Concordia University and completed
his Master in Business Administration (MBA), majoring in
Marketing, at the University of Quebec in Montreal. Both his MBA
and Ph.D. theses were conducted in the financial industry.
authored or co-authored five books, 25 scientific researches and
more than 100 newspaper articles on bank marketing, sales
motivation, relationship marketing, and professional selling
techniques. Some of his books includeWin-win
Selling in the Financial Industry, Selling and Counseling in the
Insurance Industry,andProspecting Strategies for Financial
in Journals such as the Wall Street Journal.
In his presentation, Dr. Bergeron offers several principles and
techniques with real-life examples, thought-provoking questions,
including results from university research, and case studies.
His main objective is to make sure that his listeners have a
practical and pleasant learning experience.
Jasmin can deliver his presentations in both English and French.
Win-win selling strategies
Win-win negotiating techniques
How to impress your clients
Practical tips for prospecting, evaluating needs, handling
objections, closing sales, obtaining referrals, and
following-up with clients
Becoming a better coach
Motivating and managing a sales force
Increasing long-term loyalty of employees and clients