A former insurance advisor and executive
manager of a 250-advisor agency, Jim is an
industry thought leader, coach, podcaster
and keynote speaker. He’s coached thousands
of advisors worldwide and know what advisors
do to be industry icons. He brings those
secrets to you and your audience. He brings
practice management, sales and management
theory to life with high energy and
enthusiasm. He has spoken 4 times at the
MDRT Annual Meeting including the Main
Platform. He is a best-selling author and an
industry media personality.
Jim is passionate about driving performance
with ICON Protocol™, the four key
competencies of top advisors. He is a
regular on Facebook Live @JimRutaTV and
writes for top industry publications.
Jim is Executive Vice-President of The
Covenant Group in Toronto – a worldwide
leader in helping entrepreneurial
individuals, teams, distribution
organizations, institutions redefine their
performance.
What you don’t know about Jim – He’s a
classically trained violinist, a trained
Emergency Medical Technician, a licensed
private pilot, a former Ski Patroller and
one time alpine and water ski instructor…
and a lifetime student of the financial
services business.
Jim Ruta Presentations
As Canada’s leading life insurance advisor
and manager coach and speaker, Jim Ruta
brings unmatched energy and ideas to your
audience. From the MDRT Annual Meeting Main
Platform to conferences around the world,
Jim earns the standing ovations he receives.
The reason is simple, he understands the
business from having worked in it at the
highest level.
Jim says there is only one good reason to be
in business
– to
become an ICON – the representative symbol
of the ideal in your industry. Jim helps
advisors on their lifelong journey of
becoming their best.
ICON Protocol is more than the ideal, it is
the formula acronym for it – Inspiration,
Communication, Organization and Numeration.
These are the rules top advisors follow to
lead the industry. Take on this winning
mindset and anyone can use what they know to
achieve more.
Jim’s most popular presentations:
Advisors:
TOP SECRETS of The Industry’s Best – The 4
Key Competencies of ICON Advisors
– Jim reveals how top advisors get to the
top with this high-energy presentation.
Advisors will discover the practice
management ideas it takes to be their best
and how they can make it happen, regardless
of the process they follow today. Great for
any audience that wants to be re-energized
to do their best.
ICON Protocol™ and Selling Life Insurance
- Jim shows advisors how to apply ICON
Protocol™ to their business and outperform
their best year ever. Attendees get specific
sales communication ideas for the life
insurance business and motivation to do
more. Great for any group that wants to sell
more life insurance products.
The “If Money Were No Object” Approach to
Insurance and Financial Planning
– This is Jim’s universal sales starter idea
develop with top sales professionals for
over 20 years. This makes starting the
insurance discussion easier and makes you
more compliant at the same time. It’s not
about being “salesy”, it’s about being
transparent. Great for any group that wants
to kick-start their business.
Leaders:
Coaching Excellence with ICON Protocol™
- If you want ICONs in your office, you have
to know how to help average advisors develop
and good advisors become great. That takes
ICON Coaching strategies and skills. This
presentation demonstrates what leaders need
to do to help their associates start fast,
develop right and excel in business.
Coaching skills are
The Right Way to Recruit the Right Kind
- Management teams that want to attract,
select and develop more and better
associates will get a head start with this
presentation. Discover how ICON Protocol™
applies to management and recruiting and how
to find and develop potential ICONs when
recruiting. If you want to increase your
field force and improve your retention, this
is the right way to do it.
Each of these talks are tailored to suit the
needs of meeting producers even as late as
at the event.
Jim takes great pride in making sure that
the content you expect is what you need and
that you get even more than you hoped for.
Here is what some recent organizers say
about Jim’s presentations:
Jim sees his job as making the organizers
look like geniuses for bringing him in and
he takes that role very seriously.
“Jim,
thanks for making me look good today. Your
presentation was a great success. You are
TOPS in my world.”
Jim Nicklaus, Farm Bureau Financial
Services, Des Moines, Iowa
“Thank you for a powerful, jam packed,
thought provoking, inspiring, and
motivational presentation at our Circle of
Excellence Las Vegas Conference. Your
presentation was an outstanding success.
Without question, you had our attention from
your very first words to your closing
remarks. You appealed to the veterans, the
rookies, the life producers and the P&C
brokers… well done!”
Robert Jackson, BF&M Life Insurance Company
Limited, Nassau, Bahamas
“Jim Ruta is the only speaker we had last
year that received a legitimate standing
ovation. He's a pro and great to work with.
Jim would be an excellent Opening Speaker
for you!!”
Mark Jones, President, NAIFA Houston
“It was a true honor and privilege to have
you here in Omaha—you were absolutely
AWESOME!!! You are not only a great
Ambassador for the Life Insurance
Industry—but your Passion and Belief System
about who we are and the difference we make
in our Clients’ Lives is truly remarkable
and an inspiration—thanks for bringing your
Missionary Zeal to us today—we were blessed
by your Message—it was timely and so
refreshing in this day and age.”
Terry Headley, Past National President,
NAIFA
If you have an event where you want to
inspire your audience Jim's your man. He can
do 50 minutes or three hours and anything in
between. Breakout sessions are no problem
either. He can also provide you with a
promotional video for the event to help
build your attendance.
If you want a world class speaker for
your group, you want Jim on your
program.
