Michele Devlin BAASc
Co-Founder and CEO MacDev Financial, Author,
International Speaker, Business Mentor/Trainer and
Master Results Coach in NLP, TLT & Ht.
Michele Platje
Devlin leads the premier company in Canada
for wealth building strategies based on the
secure and dynamic principals of whole life
policies as CEO and CCO of MacDev Financial
Group Corp.- a company she co-founded with
her husband, Stephen Devlin. MacDev
Financial further secured this distinction
through Michele's proficiency in
contracting, agreement settlement, and
policy development when negotiating the
exclusive rights in Canada to the Bank On
Yourself concept under SET Financial
Solutions Inc.
Michele has been a
consummate entrepreneur for 20 years out of
the three decades she's been in the business
world. She has always been ambitious and has
held various executive titles over her
professional career. A testament to her
abilities to not only have the foresight of
the macro-view, but also an innate knowledge
of the details needed to understand all
aspects of business operations and
evolution.
Since returning
full-time in 2015 following a serious
illness, business has nearly doubled under
her leadership. Incredibly, Michele also
expanded the company nationally - now
operating in every province except Quebec.
With the implementation of technological
growth strategies to improve business
operations, Michele's vision will ensure
MacDev Financial continues to be an industry
leader while adding more value and
efficiency for employees, agents, and
clients alike.
Michele brings a
distinctive balance of business acumen,
education, research experience and strategic
mindset to her work. Her career has afforded
her unique opportunities to engage in policy
planning and advisement capacities for the
government, academia and corporate affairs.
This made her a perfect candidate to serve
as President of the Gibsons and District
Chamber of Commerce, an elected position she
held for three years. During her tenure,
Michele and her team deployed a sustainable
financial framework to create one of the
most successful community-inclusive projects
on the Sunshine Coast - a visitor
information park to greet travelers upon
their arrival to the area.
Early in her
career, she held a prestigious research
associate position with the Department of
Economics at Simon Fraser University where
she truly realized her passion for research,
policy, and business. Ultimately, this led
to her contribution to the book Economic
Transformations: General Purpose
Technologies and Long-Term Economic Growth
with Dr. Richard Lipsey; as well as several
academic white papers on science and
technology policy.
A scholarship award
sent Michele to study abroad, garnering her
accreditation in the Strategic Management of
Technology in a Global Environment from the
Politecnico di Milano and in Strategic
Management of Telecommunications in a Global
Environment from the Helsinki University of
Technology. Both complement her degree in
Communication and Geography from Simon
Fraser University.
Michele shares
homes in Vancouver and on the Sunshine Coast
of British Columbia with her husband and
business partner, Stephen Devlin, and their
teenage son. Her passion-project is
educating women on successful strategies to
overcome adversity, especially when it comes
to finances, and is an Amazon Best-Selling
Author of two books; Simple Success
Strategies for Women Entrepreneurs and her
latest, Shine II - Inspirational Stories of
Choosing Success Over Adversity.
In her downtime,
you'll find her on the water or in the
mountains with her family - though her
favourite place really is anywhere they are.
Michele is an avid boater and she also
enjoys reading, traveling, and outdoor
activities such as kayaking, skiing, hiking
or walking along a beach. She has a natural
curiosity about life, the environment, and
the experiences that shape modern society.
She is an active life-long learner.
